Any business needs a good marketing plan and generating contractor leads is no different. Marketing online, you'll find, has a lot of differences than the traditional methods you're used to.
As an electrician, remodeler or general contractor, you're witnessing some pretty dramatic changes in your market place and perhaps a reduction in the number of nfl jerseys contractor leads you're getting into your sales channels. America and the rest of the world are in a great period of change right now. Customers have tightened their belts and traditional methods of marketing no longer work like they used to. However, periods of great change can also be an opportunity for great wealth to be made for the savvy business person.
Generating leads for contractors in today's environment may mean a change in the marketing plan. Success on the Internet is integral to your increased profits. Today over 1 billion local searches are performed every month, and that number is just going up. Are you ready? Is your business positioned properly to take advantage of the shift away from print and traditional advertising onto the Internet? Has your web site adapted to the new economy? Or is it the same as when times were better? Does it fit what your new potential customers are looking for? What they'll be football jerseys comforted and impressed by? You can't afford to ignore this and you need a focused plan to make this transformation happen.
Thrifty is the new excess. Customers want to make good decisions about where they spend their money. They will search high and low, all sources to find someone they trust will do a good job. You know that your marketing plan must include all aspects of the internet, including social media outlets. Your company must survive and you have the drive for profit, but putting together an effective and comprehensive marking plan that covers all aspects of local shopping, paid search, Internet yellow pages, social networking, local media sites and pure local search engines is overwhelming.
To conquer this challenge a transformation of your marketing plan is probably necessary. Education on all aspects of the hottest outlets and techniques is the first step. A marketing plan can't be generated and validated without an understanding of where and what you're doing. A blind scatter shot approach is as bad as not doing anything.
Once you get that education, take action. The market is dynamic and the best way to learn is from applying the methods you've learned. Once you've begun to master these methods, leverage existing resources by teaching others in your organization. Not nfl jersey only will your mastery increase by teaching, but new perspectives will have a synergistic effect and increase the outcomes. Finally once your plan is implemented, monitor and measure the results. Keep conquering new keywords, and realize when your momentum has slowed. It's a rigorous process, where skipping a step will lead to a lessened effect. Having a seasoned guide is the Surefire way to decrease the time to implement and maximize your sales leads and profits.
Contractor Leads - Filling Your Sales Funnel
In this competitive business you know how many contractor leads you need to make a single sale. Each phase of the sales process has a success rate associated with it; not every lead is a sale. Maximizing the top of the funnel is the first step.
There's no question that the purpose of advertising is to fill the top of nfl jerseys the funnel with qualified contractor leads. Traditional methods, the big four of TV, newspaper, yellow pages and radio all have a place in your budget. No one will deny that you will get some portion of your sales from them. However, less people are using these outlets as their first place to look. No sense in spending your normal allocation on these declining media. Why not reallocate some or most of your print and yellow page budget to where the eyes are?
Many now turn to the Internet, buying contractor leads lists from various outlets. This is a variation on the traditional cold calling method, where in addition to calling out of the blue, you can mass email. There are many services available and leads are gathered throughout the country. Contractor leads lists can be expensive, and you may have some question about the quality of the leads. In any case, for these methods to be effective, you must have compelling content in the email and have a great destination for these recipients to go to if they click through. Knowing your niche, what your specialty is, and what your vision for your company will be essential to building a strong home base.
Don't discount the value of a good seminar or trade fair. There is no replacement for making that personal connection. These are high quality contractor leads that have a high probably of translating into contracts. Your existing infrastructure of website and advertisement will reinforce that good impression you made in person.
Some conservative estimates show that there is a 1% conversion of football jersey web site traffic to customers. Therefore you must maximize your attractiveness and constantly drive new customers to the site. Ideally, you want to have optimization around keywords, and continue to be the first search result for new keywords or phrases. The good news is that the advent of localized searches has made it easier for local contractors to dominate key phrases in their areas, and maximize lead generation. One of every 3 searches is local and over 1 billion local searches will be performed every month.
A professional well laid-out site, with glowing praise from existing customers on the work that you've done will help drive that conversion rate
upwards. But generating contractor leads is just a start; you'll still need to do a great job. Delighting your customers with your quality products and service is essential. Then give your loyal customers a place on your site to brag about what a good job you did, how happy they are and how they'd use you on their next job. That kind of praise will give new customers
the confidence to close the deal with you.
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